“It is not so much that luxury has lost its meaning, as it is that luxury has to evolve its meaning. Now it is much more of an omnichannel experience. It gives us the opportunity to redefine luxury as a service or experience vs. being simply an object of desire.”
LUXURY INSIDER
Luxury Daily State of Luxury 2020 Survey
“Physical stores are still very important. The pandemic has accelerated the shift to ecommerce, allowing us to reach a new demographic who might never have come to a store, but would now consider it.”
STEPHEN HICKS
Interim CEO, Georg Jensen
“Those that have invested in online infrastructure like click and collect (78% of brands) and appointment shopping (68% of brands) may be well placed to retool or build out these features to address shoppers’ concerns about hygiene.”
GEORGE ARNETT
VOGUE BUSINESS
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