With the development of online selling, social networks and use of mobile technologies, the Retail industry is entering a new era. Does this mean that the physical stores will disappear? Not at all - ! On the contrary! More than a quarter of pure e-retailers are actually opening stores or physical showrooms… An Omni channel customer, that is to say a customer buying though several sales channels, spends 30% more than a mono channel customer. Consumers are of course driving the change. The “consumer-actor” as we call him, is better informed, connected, mobile and is seeking new shopping experiences and a genuine customized relationship with the brands. |
