L’ORÉAL USA Winner of the 2017 IRT Retailer Innovation Awards for In-Store Operations
As see on Retail IT Insights
L’ORÉAL USA is leading the way toward omni-channel, mobility, and EMV adoption in the luxury segment, as evidenced by its deployment of Cegid for mobile POS and omni-channel, KIBO omni-channel order management, Adyen payment processing, and VeriFone payment hardware. The integrated omni-channel and mobility solution will be rolled out in some 200 North American stores across the company’s Kiehl’s, NYX, Urban Decay, Carol’s Daughter and L’Oréal Outlet brands.
This complete solution empowers sales associates to deliver a more personalized and impactful customer shopping experience, driving increased customer satisfaction and sales while reducing the risk of credit card fraud.
The Cegid mobile POS application allows sales associates to roam throughout the store, no longer tethered to the cash wrap. This greatly increases the time those associates spend engaging customers and allows that engagement to occur on the customer’s terms. Mobility provides more opportunity to build relationships and provide value-added services to the customer, therefore driving additional and increased sales through cross-sell, upsell, and reduced wait times.
The POS solution provides sales associates with real-time cataloguing, inventory, customer, and loyalty information, making it easier for a them to deliver a more relevant and personalized service to the customers on the floor and further prompting more cross-sell and upsell revenue. Because Cegid allows sales to be performed on the floor and away from the cash-wrap, the lines in stores are minimized and the potential for customers to walk away is reduced.
Finally, because L’OREAL is deploying Cegid’s mobile POS integrated with VeriFone’s EMV-enabled payment hardware and Adyen’s EMV payment processing capability, the merchant’s mobility tool set is highly secure and reduces risk of exposure to credit card fraud.