Gaining a Holistic View of Your Customers Through CRM-Oriented Software

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Retail & Distribution

05 August 2017

3 min

With more and more customers demanding a consistent and personalized shopping experience, retailers are implementing modern cloud- and mobile-based Customer Relationship Management (CRM) software that supports them to deliver exclusive customer service, enhance customer retention and growth strategies. However, often retailers find it increasingly challenging to capture data related to customer’s preferences and buying habits across many sales points. In such scenario, retailers need customized and integrated CRM software solutions to manage all customer touch points effectively.

 

Specialized in omnichannel retailing, mobility, and retail intelligence, Cegid provides an integrated unified commerce software, which delivers a holistic view of each customer’s preferences, transactions, and behaviors by capturing information from customer touch points such as store, online, mobile, catalog, and phone.

 

Cegid’s software, Yourcegid Retail facilitates complete understanding of the customer base which in turn enables retailers to tailor loyalty programs and marketing communications to each and every individual, which makes them feel unique while improving brand loyalty and increasing sales and return on investment. It also reduces the costs to acquire new customers and provides more customized up-sell and cross-sell opportunities. Yourcegid Retail supports retailers boost business efficiency by providing better forecasting and budgeting of sales for segmented customers. Yourcegid Retail solutions are used by more than 1,000 retailers and 30, 000 stores worldwide.
To enrich the customer purchasing experience, expand the omnichannel services, and create new opportunities for generating purchases, Cegid has released an in-store and mobile-based unified commerce application, which brings together cataloging (endless aisle), clienteling (in-store CRM) and shopping (POS) into a single application. Thanks to the Universal Windows Platform, the exact same software runs on multiple devices, including fixed POS and tablets. It enables managers to run their retail, CRM and omnichannel activity in detail by transforming all customer and sales data into indicators and interactive dashboards. The app has simple and intuitive decision-making tools that are specifically created for specialized retailers with between 20 and several hundred stores.

 

The company also provides a range of other services such as merchandise management, store management, as well as business intelligence. Cegid’s Retail’s end-to-end retail software solutions, international expertise in retailing, and group of globally recognized power and financial backing, support customers to gain a competitive advantage.
As an example, Cegid supports L’Occitane en Provence, a renowned brand specializing in pure and natural cosmetics and perfumes, to expand and manage its network of stores worldwide (read story). To speed up the expansion process, Cegid’s all-encompassing and innovative management solution offers the cosmetic brand new and high value-added CRM functions by adapting its powerful loyalty management engine to the needs of each country. Additionally, Yourcegid Retail also facilitated in-store mobility, omnichannel integration, and biometric identification of sales staff. The brand was able to simplify more complex interaction with its customers, manage loyalty points in real-time across all sales channels, customize promotions, and offer click and collect services.

“Our mission is to enables our clients to take better care of their customers. We do that by giving them tools to engage differently. That’s why we’ve built a robust, modern and omnichannel-oriented platform that is elevating the in-store customer experience,”

Djamel Toubrinet – Director of Marketing, Americas, Cegid.

Having a strong footprint in the retail industry, Cegid promises to support retailers deliver rich shopping experiences by using more channels and connected devices. The company plans to strengthen its position in software solutions for specialty retail and intends to continue expanding its operations internationally while supporting digital transformation and digitization inside the store.

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