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Retail

Unifiying Commerce Around the Customer

Published on 5 July 2017

Modified on 30 March 2023

1 min

Unified commerce refers to the technology stack retailers adopt to enable a single and centralized platform that brings together in-store, mobile, e-Commerce and social channels. To support retailers in their unified commerce journey, we identified 5 key priorities that will ultimately deliver a coherent customer experience across all touch points.