The international study conducted by QKS Group evaluates 23 software providers worldwide on the effectiveness of their solutions offered to retailers.

QKS Group evaluates the position of the main players in the retail sector according to two criteria:

• Technological Excellence, which covers stock management, Point-Of-Sales (POS), omnichannel order management, personalised customer experience, price management, promotions and markdowns, competitive differentiation strategy, reporting & analysis and diversity of applications;
• Customer Impact, which covers presence in the publisher market, product strategy and performance, unique value proposition, excellent customer service, ease of deployment and use of solutions, with solid references.

Cegid achieved ‘Leader’ status, taking 2nd place in the ‘Technological Performance’ category, with recognised technological excellence in areas such as point of sale (POS), inventory management, price management, promotions and markdowns, competitive differentiation strategy, reporting & analysis and application diversity.

The study highlights the strengths of Cegid’s retail solutions, namely:

• Omnichannel integration
• Retail intelligence
• Operational management
• Cloud-native architecture

According to QKS Group’s analysis, Cegid stands out with its integrated omnichannel platform, offering a wide range of functionalities such as inventory management, pricing, promotions and customer relations (CRM). It stands out for its integration of Artificial Intelligence via Cegid Pulse, its Mobile POS capabilities that enable in-store teams to support their customers effectively, and its ability to be deployed internationally while guaranteeing regulatory compliance and local support.

In addition to being recognised as a ‘Leader’, Cegid was awarded the title of ‘Ace Performer’ for excellence in new customer acquisition, revenue growth, product strategy, alliance strategy and operational excellence.

QKS Group used a very rigorous methodology to develop its study, based on detailed RFPs, in-depth interviews with the customers of the suppliers evaluated, demonstrations of the proposed solutions and a viva voce.

“We are very proud to have been recognised as a Leader by QKS Group. This is great recognition of our commitment to retailers. If Cegid stands out today, it’s thanks to the strength of our technology offering, which covers the entire retail value chain: from managing in-store operations to optimising prices, via data analysis and a more personalised customer experience. With Cegid Pulse, our set of intelligent agents integrated into our solutions, we are helping our customers to make better decisions daily, to gain in operational efficiency… but above all in profitability,” says Nathalie Echinard, Director of the Retail Business Division, Cegid.