Vivienne Westwood x Cegid: When Avant-Garde Meets Retail Innovation

A Revolutionary Vision in Retail

Vivienne Westwood has always been a symbol of independence and avant-garde creativity. Now, the brand is bringing that same revolutionary vision to retail, partnering with Cegid to digitise the global shopping experience.

Founded in the 1970s by the legendary British designer, the maison built its reputation on breaking the rules. Today, that same philosophy drives a mission to create a smoother, more personalised, and consistent customer experience across every store.

Why Cegid: Technology and Expertise for Luxury Retail

After a careful selection process, Vivienne Westwood chose Cegid’s unified commerce, POS and Inventory Tracking solutions to support omnichannel growth and improve operational management across 22 flagship stores and more than 100 franchise locations worldwide.

Cegid helps the brand centralise retail data, integrate physical and digital channels, and provide a unified view of the customer, ensuring seamless, consistent experiences in every boutique.

A Three-Phase Project for Global Retail

The project, rolled out in three phases, began with a pilot implementation in Italy, followed by the UK, the US, and France. The goal is to provide the maison with:

• A unified view of the customer
• Real-time control over retail operations
• Improved efficiency in stock and order management globally

Technology Serving the Customer Experience

With Cegid, store associates now have immediate access to customer information, orders, and stock, improving service and reducing response times. Meanwhile, retail management can optimise product availability, manage the Made-to-Order model efficiently, and analyse sales results in real time.

This approach combines cloud technology with the personalised touch of luxury, ensuring alignment between brand identity and customer journey.

A Partnership That Strengthens Cegid’s Position in Luxury

Working with Vivienne Westwood confirms Cegid as a leading technology partner for luxury retail, combining strategic vision, cloud reliability, and tailored brand support. Vivienne Westwood’s avant-garde spirit now speaks the language of technological innovation. With Cegid, the revolution continues, right in the boutique.