Turning Retail Data into Action: Colmar’s Transformation with Cegid

From fragmented reporting to data-driven decisions across stores and HQ

For decades, Colmar has been synonymous with Italian craftsmanship, technical innovation, and style in premium outerwear. Today, the brand operates 19 stores across Italy, France, and Austria.

As Colmar expanded its network and digital presence, managing store performance, omnichannel KPIs, and inventory across multiple channels became increasingly complex. To address these challenges, the brand turned to Cegid Retail Intelligence, which Silvia Calza, Retail & Omnichannel Specialist at Colmar, credits to transforming the way the company monitors, analyzes, and acts on retail data proactively and in real-time.

The Transformation: Before and After Cegid Retail Intelligence

1. Benefits at HQ level: Faster, Deeper Retail Analytics

With Cegid Retail Intelligence, HQ teams now use interactive dashboards to drill down into store performance, KPIs, sales trends, and merchandising metrics.

“Now we can really dive deeply into our KPIs and results. Visualizing trends with graphs and colors makes analysis much faster and more meaningful.”

Internal reporting is now faster, more accurate, and ready for Corporate-level performance reviews.

2. Empowered Stores: Real-Time Performance Monitoring

Stores now use tablet-optimized dashboards to monitor daily and weekly sales, compare KPIs with prior periods, and track product-level performance.

Even omnichannel sales, which were previously outside Cegid Retail Intelligence, are now fully integrated:

“Although we don’t use Cegid’s standard omnichannel module, it was possible with a minor customization to integrate these sales into Cegid Retail Intelligence, so we can monitor them easily.”

Automated dashboard subscriptions ensure store teams receive updates directly, enabling faster in-store decision-making.

3. Strategic Decisions Made Smarter

With real-time KPIs and actionable analytics, HQ teams can now make faster, data-driven decisions on:

• Assortment planning
• Seasonal buying
• Store performance management
• Merchandising strategy

“Retail Intelligence helped us take the right decision at the right time thanks to faster data analysis. We can carry out more in-depth analysis that supports our planning and buying operations.”

4. Rapid Deployment and Immediate Impact

The deployment of Cegid Retail Intelligence was fast and smooth. Silvia Calza notes:

“I was very surprised by the super-fast and smooth activation. From day one, we had correct data, and everything we needed was already in the platform.”

Minor adjustments were only required for omnichannel data integration, enabling instant access to global and store-level dashboards from day one.

Conclusion: A Unified, Insight-Driven Retail Organization

With Cegid Retail Intelligence, Colmar has moved from fragmented reports to actionable insights at every level of the organization.

Store managers and HQ teams now use real-time dashboards and KPIs to track performance, optimize merchandising, and make faster, smarter decisions.

As Silvia Calza concludes:

“All in all, it’s a very easy-to-use solution, both in the stores and at HQ level, and developing our own dashboards has become something we can do independently. This was very important for us.”

Colmar’s adoption of Cegid Retail Intelligence represents a new era of data-driven Retail, where analytics, dashboards, and KPIs empower teams to deliver better performance and customer experiences — fully aligned with the brand’s heritage of excellence.