Stichd Leverages Cegid Retail for Seamless Omnichannel Operations
Cegid has proven to be an essential solution for our B2C operations at Stichd, particularly with our Manchester City FC retail channels, where we need a reliable, robust system to handle high-volume, peak traffic on match days.”
As a daughter company of Puma, Stichd operates across two primary business channels: designing and producing licensed socks and underwear for major brands like Puma, Levi’s, Tommy Hilfiger, and Calvin Klein, alongside managing omnichannel retail operations for notable partners. These partnerships include motorsport brands and lifestyle collections for BMW and Aston Martin, as well as online and physical retail operations for Manchester City FC.
Addressing Peak Traffic with Stability and Speed
At Manchester City, especially on match days, Stichd experience high transaction volumes, necessitating a retail solution that can handle peak demand with speed and stability. Cegid’s performance is paramount in these situations. Its seamless integration ensures swift checkouts and an uninterrupted shopping experience, even during the busiest periods.
Cegid Retail Integration and Customisation Tailored to Stadium Retail
Stichd utilise Cegid’s straightforward integration into their technical landscape, connecting smoothly with their payment provider, Adyen, while also supporting customisations unique to stadium retail. For example, Stichd’s Manchester City FC stores offer fans the option to customise merchandise, such as creating personalised jerseys with custom names and badge applications directly at the point of sale—an experience made possible by Cegid’s flexible modular system.
- Scalable Cloud-Based Solution: Cegid Retail’s scalability and flexibility, allows Stichd to expand their operations without the need for extensive IT infrastructure investments.
- Real-Time Inventory Management: Cegid’s real-time inventory tracking helps Stichd maintain optimal stock levels, reducing the risk of stockouts during peak times
- Omnichannel Consistency: Cegid provides a unified platform that ensures consistency across all retail channels, whether in-store, online, or mobile
Enhanced Fan Experience with Mobile POS and In-Stadium Delivery
For the stadium setting, Cegid’s mobile POS solutions allow Stichd to operate efficiently in smaller pop-up shops, enhancing fan engagement through quick, convenient merchandise sales. One standout feature is the ability for VIP and hospitality area guests to scan a QR code at their tables, order products through a mini web shop, and receive their items delivered directly to their seats within half an hour.
Ongoing Support and Future-Ready with AI
“The Cegid team provided hands-on support from day one,” says Luuk, “with consultants offering in-person workshops that made onboarding our store staff easy. As we look to the future, the potential of generative AI within Cegid’s system stands out. Its capabilities for data troubleshooting and proactive error resolution are particularly promising for improving efficiencies at our headquarters level, enabling our team to resolve issues swiftly and set up new products or users without manual intervention.”
- Proactive System Monitoring: Cegid’s support team proactively monitors the system to identify and resolve potential issues before they impact Stichd’s retail operations, ensuring continuous uptime
- Regular Software Updates and Upgrades: Cegid ensures that Stichd always has access to the latest features and improvements through regular software updates and upgrades, with support for seamless transitions
- Custom Reports and Dashboards: Support for creating custom reports and dashboards tailored to Stichd’s specific metrics and KPIs, ensuring they have the insights they need at their fingertips
Cegid has proven to be an essential solution for our B2C operations at Stichd, particularly with our Manchester City FC retail channels, where we need a reliable, robust system to handle high-volume, peak traffic on match days.”