Salomon puts innovation at the heart with Cegid Retail
Salomon and Cegid Retail began establishing a partnership over ten years ago. Their relationship, based on innovation for the benefit of customers and employees, is further strengthened with the deployment of the Cegid Retail mPos solution in stores.
Founded in 1947 in the French Alps, Salomon, an outdoor specialist, is well-known for its ski production. However, the brand has successfully diversified its offerings with hiking and running shoes, suitable for both city and mountain environments. This brand image renewal and repositioning have led to an increase in foot traffic in stores, along with an expansion of retail locations in France and across Europe. “It was necessary to respond to the demand for accommodating more people while also providing a high-quality, optimal, and personalised customer service,” emphasises Michaël Amsellem, Global Retail Operations Manager at Salomon.
This need is even more critical in Paris, a key showcase for attracting both local and tourist clientele and accelerating the strategy for internationalisation.
A smooth and optimal customer experience
To guide its customers from A to Z while offering a premium experience, the brand has chosen Cegid Retail mobility POS solution, also integrating the tax exemption aspect with the connector provided for this purpose.
“The solution also allows us to recognise our loyalty programme members more easily and quickly. We can now manage multiple customers at once, providing them with an innovative and personalised experience,” says Michaël Ansellem, Global Retail Operations Manager.
In the recently opened Paris store in Le Marais, Store Manager Florian Louis-Marie shares the same view:
Ability to Innovate
After starting a test from mid-February to mid-April in the Lyon store, the brand had already observed that 44% of transactions were made through this application during this period.
The Employee Experience at the Heart of the Strategy
“By transitioning to this technology, we also demonstrate our ability to innovate and reach a younger clientele.” This innovation also aimed to facilitate the work of store employees. *
“Cegid Retail brings fluidity and speed to the team on a daily basis. Today, everyone has an iPhone or a smartphone in hand, and it’s very easy to get accustomed to the application. It’s simple and very intuitive. This allows teams to manage multiple tasks, switching from payment mode to registration while attending to one customer and making another wait for just a moment. The time-saving is important for both sides. When the consultant is with the customer, the ‘journey’ through the store takes place alongside them,” adds Florian Louis-Marie. “We are more efficient, and the customer notices it. It’s simply a win-win.”
Recognition of Customers and Their Purchase History
In the ecosystem created with Cegid mPos, Salomon is able to easily and quickly recognise its members, their buying journey, what they have previously purchased, in which store, and on which sales channel. “We will be able to make targeted proposals. When a customer selected a size 42 for her husband during her last purchase, for example, we suggest the same size to her. All this data helps us significantly,” says Michaël Amsellem.
Strong Partnership Relations with Cegid
Salomon and Cegid have been collaborating for over ten years.
“Our relationships are very strong, and we regularly exchange ideas on innovations and developments to implement,” says Michaël Ansellem, Global Retail Operations Manager.
It is thanks to this robust and regular relationship, in the interest of consumers and employees, that Salomon introduces innovations in stores. “And we still have many things to write together,” says Michaël Amsellem.