Oberalp boosts omnichannel and retail operations with Cegid: stock management, loyalty and customer experience at the core.

Oberalp’s Omnichannel Advantage: OptimiSing Stock and Retail Operations with Cegid

For the Oberalp Group, delivering a seamless and high-quality customer experience across multiple countries meant rethinking how stock and retail operations were managed. Founded in Bolzano, Italy, Oberalp is the international “house of brands” behind Salewa, Dynafit, LaMunt, Evolv, Wild Country, and Pomoca, well-established names in the world of mountain sports.

With 94 stores spanning nine European countries, the company was growing fast, and so were the operational challenges. How could Oberalp maintain consistency, efficiency, and flexibility at scale? The answer came through a strategic technology partnership focused on smarter retail: Cegid Retail.

The Challenge: Unifying Operations for a True Omnichannel Experience

As the Group continued to expand, it became clear that a robust software solution was needed, one capable of managing operational complexity and scaling with the business.

“As a company, we are in the midst of a transition to a true omnichannel strategy,” explains Arno Hofer – Retail Marketing Manager Oberalp. “We are aware that the consumers of the future expect this kind of experience from a company that operates internationally.”

The goal was clear: to break down the barriers between physical and digital channels to ensure a consistent and seamless omnichannel customer experience. This meant having full control over every aspect of the business, starting with the beating heart of retail operations: inventory management.

Where it all Comes Together: Inventory as the Backbone of Unified Commerce

One of the most significant achievements with Cegid has been the transformation of stock management.

“A key milestone has been the progress we’ve made in inventory control, thanks to automated replenishment and the use of Min-Max stock levels,” the team explains.

With a fully integrated warehouse management system, Oberalp has been able to:

Maximise sell-through by ensuring bestsellers are always in stock.
Prevent stockouts in strategic product categories.
Simplify planning processes and boost store profitability

Simplifying Retail Operations: The Powerful Software No One Talks About

A truly effective omnichannel strategy is measured not just by what the customer sees, but by how smoothly things run behind the scenes. In-store staff are expected to do much more than sell. They need to:

Manage inventory
Register customers
Apply promotions
Handle returns and complaints

“All of these tasks need to be fast and intuitive,” says an Oberalp spokesperson.

This is where high-performance retail cloud software proves invaluable, an invisible but essential part of daily operations.

“The best software is the kind no one talks about, because it solves problems instead of causing them.”

By streamlining operational complexity, the technology has allowed store teams to focus on what truly matters: personalised service and customer connection

A Partner for the Future: Data, Loyalty and Human Connection

Today, in 66 of Oberalp’s 94 stores, the partnership with Cegid has become a cornerstone of their retail strategy. At the heart of this approach is a robust loyalty system that fuels omnichannel marketing.

“More than 50% of our revenue now comes from registered customers, who consistently outperform unregistered ones across all key performance indicators,” emphasises Hofer.

Looking ahead, Oberalp sees three major drivers shaping the future of retail:

Artificial intelligence will play a key role in further optimising inventory
Data quality will remain critical for informed decision-making
Human interaction will continue to be essential, especially in technical outdoor apparel

“In a physical mountain sports store, it’s important not to go overboard with digitisation. The human element is irreplaceable.”

This balance, between cutting-edge technology and authentic human connection, is what continues to fuel Oberalp’s growth. A prime example is the recent opening of their new LaMunt store in Munich, a clear sign of their commitment to innovation grounded in real-world experience.

“Cegid helps us make the experience even more seamless for the end customer, who is at the heart of all our decisions.”
– Arno Hofer, Retail Marketing Manager, Oberalp Group