MARLI New York: Crafting a Cohesive Global Retail Experience with Cegid Retail

In just over a decade, MARLI New York has emerged as a leading name in fine jewellery, celebrated for its modern, minimalist designs and deeply rooted in New York’s dynamic spirit. With 10 directly operated boutiques worldwide, including flagship locations in New York, Dubai, Riyadh, Geneva, Paris, and London, MARLI continues to expand its footprint, redefining the global retail experience.

Fragmented Systems, Limited Visibility 

Before adopting Cegid Retail, MARLI relied on a modular POS system with separate databases for each store, lacking centralised data visibility. “To view sales from Dubai or New York, I had to switch between databases and manually compile the data in Excel,” explained Milad Al Tabakh, MARLI’s UAE-based Director. This fragmented setup made inventory tracking, clienteling, and performance analysis time-consuming and prone to errors.

Real-Time Insights, Smarter Retail Decisions 

While exact ROI metrics were difficult to establish without historical baselines, MARLI achieved measurable gains: 

• Near-perfect inventory accuracy across global locations 

• Significant efficiency improvements through automation and real-time analytics 

• Deeper client insight, enabling associates to access purchase histories worldwide 

• Standardised pricing and service across all markets 

 “The BI tool has been one of the biggest wins. It’s real-time, accurate, and actionable,” Milad added. 

Accessible Elegance: Shaping Boutique Spaces That Invite and Inspire 

At MARLI, the vision is to create a space that feels open, welcoming, and refreshingly unpretentious. “No imposing security guards, no locked doors,” Milad shared. Each boutique is conceived as an immersive retreat, where textured stone meets brushed metal, soft velvet seating, and carefully placed lighting. Subtle touches like refreshments and seamlessly integrated technology add to the sense of ease, while concierge style white glove service makes each visit feel distinctly personal. Even the team’s attire mirrors this balance of polish and approachability: sharp suits effortlessly paired with sneakers. 

MARLI is continuing its global expansion with the opening of a second New York boutique on Madison Avenue, a landmark location that underscores the brand’s growing presence in one of the world’s most prestigious retail corridors. Additional partner-led openings in Budapest, Milan, and Morocco, along with a fourth boutique in Saudi Arabia, reflect the momentum behind MARLI’s international growth. 

The focus remains on deepening personalisation, enhancing operational efficiency, and ensuring every store reflects the unique DNA of the MARLI brand: accessible, elegant, and globally aligned. 

 “Visibility isn’t just operational, it’s strategic. The right system empowers teams to deliver a seamless, high-touch experience that reflects the standard today’s clients expect.”