L’Erbolario: Elevating Natural Beauty Retail with Omnichannel and Cloud

Founded in Lodi in 1978, L’Erbolario has become one of Italy’s most recognised names in natural cosmetics. Blending its deep herbal heritage with a modern, forward-thinking approach, the brand is leading a digital transformation journey driven by sustainability, innovation, and a strong customer focus.

A major step in this journey has been the adoption of Cegid Retail, a retail platform enabling omnichannel growth, global expansion, and seamless in-store operations.

Streamlined Retail, More Time for What Matters

As L’Erbolario’s retail footprint has expanded, now boasting over 200 stores in Italy and growing internationally, the need for a reliable, scalable, and real-time platform became clear.

The goal? To simplify store operations and free up staff to focus more on the customer experience.

“We chose Cegid to support our growth—not just in terms of scale, but to elevate the quality of the experience for both customers and our teams.” Giuseppe Sanfilippo, IT Retail Application Manager, L’Erbolario

With Cegid’s cloud-based solution, the IT team has reduced time spent managing infrastructure and can now focus on driving innovation. Centralised, secure, and regulation-compliant data is always accessible, ensuring consistency and peace of mind.

Building a Scalable Foundation for Global Growth

From charming historic centres and bustling malls to outlets and airports like Turin Caselle, L’Erbolario’s stores are now easier and faster to open, anywhere in the world.

Thanks to Cegid’s SaaS flexibility, every new store launch is consistent, efficient, and aligned with brand values: natural beauty, transparency, and well-being.

Real-time insights and unified operations allow for quick replication of store models and instant performance tracking across regions.

Omnichannel: Connecting the Journey from Window to Checkout

Today’s beauty customer expects a seamless experience, whether browsing online or shopping in-store, and L’Erbolario delivers.

From product discovery to purchase, customers can now move between digital and physical touchpoints effortlessly. Real-time integration across POS, inventory, and CRM enables services like:

• Click & Collect
• In-store reservations
• Unified promotions and customer data

“For us, omnichannel isn’t a separate initiative. It’s simply how we meet our customers, wherever they are.”

Evolving the Store: From Checkout to Connected Experiences

With the rollout of Cegid Live Store, L’Erbolario’s retail spaces are becoming more interactive and personalised.

Equipped with mobile tools, store teams can now:

• Check real-time product details and availability
• Access customer profiles for tailored recommendations
• (Coming soon) Finalise sales on the spot with mobile POS

This shift reduces wait times and enhances the one-on-one connection between store teams and shoppers, staying true to the brand’s human touch.

People First: Driving Change with Empathy and Training

Technology only works when people embrace it. L’Erbolario invested heavily in training and change management, involving store staff every step of the way.

In just a few months, teams experienced:

• Fewer repetitive tasks
• Fewer errors
• More visibility
• More time for customers

The result? Technology seen not as a burden, but a trusted partner in day-to-day work.

A Future-Focused Retail Vision

L’Erbolario sees this transformation as just the beginning. Next on the roadmap:

• Clienteling tools for more personalised service
• AI for smarter stock management and demand planning
• Deeper marketing integration for more relevant campaigns

“Our partnership with Cegid is driving innovation and efficiency, supporting L’Erbolario’s sustainable growth while staying true to our core values.” Giuseppe Sanfilippo