Retail

The Missing Link in Visual Merchandising? Operational Clarity

Published on 20 May 2025

Modified on 21 May 2025

5 min
With fewer people on the shop floor and more pressure to deliver standout experiences, visual merchandising teams are working harder than ever to turn creative direction into commercial impact.

But in a complex retail network, creativity alone isn’t enough. What happens when store teams don’t have the latest guidelines? Or when head office can’t see how the new campaign actually landed in store? That’s where execution breaks down and where Cegid Retail Store Excellence makes the difference. Let’s look at what makes it the smart choice for modern visual merchandising.

Turn visual merchandising into a connected process

Most brands have incredible creative ideas. But the problem isn’t imagination — it’s execution.

Cegid Retail Store Excellence connects visual merchandising to the wider retail operations engine. It gives head office, area managers, and store teams one version of the truth, delivered in real time.

No more outdated PDF playbooks or email confusion. Launch guidelines land directly in the Store Dashboard, with photos, instructions and checklists all in one place.

 

Put clarity in the hands of your store teams

In retail, context is everything. Store teams need to see what “good” looks like as well as understand what’s expected of them, fast. With Cegid Retail Store Excellence, they can;

  • Access visual merchandising briefs on the shop floor
  • Upload execution photos in real time
  • Respond to tasks and feedback without leaving the shop floor

It’s quick, intuitive and supports performance without slowing your teams down.

 

Build brand compliance without bottlenecks

Whether you have 10 stores or 100, consistent execution matters. Cegid’s visual merchandising software gives you instant visibility into how your campaigns are landing across your store estate, without the need for a site visit.

Photos uploaded by store teams are pulled into one dashboard for fast, structured review. VM leads can annotate images, assign tasks and provide direct feedback, keeping communication clear and follow-up tight.

No bottlenecks. No crossed wires. Just better in-store communication that drives better outcomes.

 

Create a culture that celebrates high standards

Execution shouldn’t be a guessing game that takes place in silos. That’s why Cegid makes it easy to spotlight what’s working. With just one click, a standout store execution photo can be marked as “Best Practice” and shared across the network.

The result? A living visual benchmark that:

  • Shows store teams what excellence looks like
  • Boosts morale by recognising great work
  • Drives alignment on brand standards

In short: the software doesn’t just improve execution, it supports a culture where everyone takes a pride in their work and their performance.

Visual merchandising is no longer a standalone discipline. It’s a core part of your retail operations strategy, and it deserves tools that reflect its importance.

If you want to streamline your launches, empower your store teams, and ensure brand compliance at scale, Cegid Retail Store Excellence is the platform to make it happen.

Because flawless execution shouldn’t be the exception — it should be the expectation.

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