Bellerose accelerates growth and streamlines operations with Cegid Retail

Founded in 1989, Bellerose is a Belgian fashion brand renowned for its high-quality, durable collections for women, men, and children. Over the years, the brand  has established a strong presence with around 25 stores across Belgium, France, and the Netherlands, alongside a thriving e-commerce platform and a wholesale business.

Positioned in the premium segment, Bellerose stands out for its timeless style, strong brand identity, and a loyal customer base that values authenticity and quality.

As the retail landscape  evolves, digital tools have become essential. Yet for Bellerose, one priority has remained constant: creating long-lasting products and delivering a consistent, high-quality customer experience, both in-store and online.

Strong foundations: quality, brand identity, and customer experience

For Bellerose, growth is not simply about opening new stores or increasing volumes. Preserving the brand’s DNA and meeting customer expectations remain central to every decision.

To support its expansion without compromising its values, Bellerose required a retail solution capable of structuring operations while remaining flexible, intuitive, and aligned with the realities of a growing brand. 

A retail solution built for growth

Bellerose selected Cegid Retail to manage its retail operations and support its long-term development. Reliability, scalability, and adaptability were key factors in this decision.

“Cegid is a flexible ERP that fits the needs of many retailers. It allows us to grow step by step, with a solution that evolves alongside our business,” says Jonathan Bac.

Designed specifically for retail, Cegid Retail provides a clear interface with limited technical complexity. It enables teams to manage sales, inventory, merchandising, and forecasting efficiently, while keeping daily operations simple, fluid, and responsive.

A smooth transition to SaaS

The move to the SaaS version of Cegid Retail was seamless and efficient. The project required minimal internal resources and was completed within a short timeframe.

Today, Bellerose benefits from automatic updates, real-time data access, and a stable, reliable system, without the burden of technical maintenance. This allows teams to focus entirely on what matters most: their products, their stores, and their customers.

A trusted partnership for the long term

Beyond the technology itself, Bellerose values the strong relationship it has built with Cegid over time. Regular exchanges and a shared understanding of retail challenges have created a foundation of trust. 

Cegid Retail is now a long-term partner, supporting Bellerose’s growth while respecting its brand identity, values, and vision for the future.