PVH Europe streamlines their retail operations with Cegid Retail Store Excellence
Running retail stores across multiple countries is no easy task. PVH Europe knows this all too well. But with Cegid Retail Store Excellence, they’ve managed to simplify their operations and improve communication across their European hubs. Here’s how it happened, straight from Tara Apsey, Senior Specialist Store Communications at PVH Europe.
Simplifying operations across regions
PVH Europe’s retail operations are divided into three main hubs: the Northern Hub (UK, Ireland, Netherlands, and Nordics), the Western Hub (Germany, Croatia, Austria, Czech Republic, Italy, and Turkey), and the Southwestern Hub (France, Iberia, and Benelux). Before Cegid Retail Store Excellence, keeping track of all these regions was a bit of a nightmare.
Now, they have a centralised view of what’s happening in every store. This means better decision-making and streamlined processes. Imagine being able to monitor all your stores from one place—it’s a total game changer.
The Store of Excellence program
One of PVH Europe’s standout projects is their Store of Excellence program. Using Cegid Retail Store Excellence, they’ve pulled together all the essential resources—training videos, quick sheets, and operational manuals—into one accessible platform. No more scrambling to find the right documents or dealing with inconsistent procedures. Everything is right where it needs to be, making things smoother for store teams.
Overcoming language barriers
Communicating effectively across different languages can be tough. PVH Europe faced this challenge head-on with the Cegid Retail Store Excellence AI Post Translation feature. This makes translating content into local languages a breeze. Now, every store receives clear, concise information in their own language, avoiding any potential misunderstandings.
Boosting efficiency with AI
Creating engaging content can be time-consuming, especially when you’re juggling multiple tasks. PVH Europe has benefited from the AI post generator feature in Cegid Retail Store Excellence, which makes creating relevant posts quick and easy. It saves time and ensures that the content is spot-on without the need for endless brainstorming sessions.
Cegid Retail Store Excellence has made a huge impact on PVH Europe’s operations and communication. If you’re a retailer looking to simplify and streamline your processes, contact us.
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