The Italian multinational apparel group has signed a contract to deploy Cegid Retail to support its United Colors of Benetton, Undercolors of Benetton and Sisley brands.
The rollout will help accelerate its plans to arm the business with more digital and omnichannel services and provide customers with a consistent shopping experience that reunites the international credentials of the brand.
The retailer started with an IT pilot in 4 stores in 2019 and then expanded the project to 29 stores in 2020. Popular take up of the new omnichannel solution from both staff and customers has led the decision to adopt Cegid Retail across its international store network: rolling out 1,358 stores in 23 countries*, at a pace of 100 stores per month, including in Italy, Germany, France and the UK.
The main objectives of the project are to: digitise all Benetton Group’s stores to help provide customers with a smooth, stress-free and state-of-the-art omnichannel shopping experience in-store; as well as empower its sales staff with new technologies and digital tools.
The apparel brand chose Cegid because of the numerous advantages and benefits of working with an international partner with a global cloud platform dedicated to specialty retail, including optimising sales during busy sales periods, global tax compliance and flexibility for working in whichever country it operates.
“Benetton Group has opted for the complete solution of our Cegid Retail platform, which is characterised by a modular architecture capable of reducing delivery times and making complex processes much easier, helping retailers become more agile,” says Mario Davalli, Cegid Country Manager for Southern Europe. “We are very proud to count this prestigious Italian and international brand among our customers and to be able to make our best technological innovations available to them. Innovations that, for us, translate into technology that provides increasingly fluid, secure and personalised shopping experiences; not to mention better customer service and staffing experiences, in-store and online, at any time and in any part of the world.”
*Austria, Cyprus, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Mexico, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom.