Gartner® Research
Hype Cycle™ for Retail Technologies, 2024
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“To navigate a disruptive and unpredictable digital business environment, retailers need to invest in innovative technology that improves insight and supports unified commerce execution. Retail CIOs can use this Hype Cycle to cut through market hype when prioritizing retail technology investments.”
“Retailers must invest in technologies to sense, harmonize and analyze data from both inside and outside the store. These capabilities will allow them not only to understand consumer preferences, expectations and behavior, but also to improve data-driven decisions for growth and profitability.”
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Gartner Hype Cycle for Retail Technologies, 2024, Sandeep Unn, 29 July 2024.
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