Cegid Retail seamlessly fulfils the compliance and omnichannel demands of the L’Oreal Group
L’Oréal, the world leader in beauty
The undisputed world leader in cosmetics, the L’Oréal Group embarked on its journey with hair-colour products and has since grown into a thriving empire that has been going strong for over 110 years. It now has a total of 36 brands and operates all over the world, bolstered by an impressive workforce of 88,000 employees.
Yet, as this iconic beauty brand continues to set new benchmarks, it also encounters a series of challenges associated with its vast and diverse network:
We have major compliance challenges because we operate in a wide range of countries. In addition, we have a real need for a strong omnichannel strategy, given the current context and the expectations of today's consumers.
Cegid Retail entrusted with empowering stores in 35 countries
In response to the major compliance and omnichannel challenges L’Oreal was facing, L’Oréal selected Cegid Retail as their chosen software partner: “L’Oréal is a long-standing partner of Cegid. We’ve been using Cegid Retail for more than 10 years, in 35 countries and in more than 3,500 stores” explains Nicolas Koller, who states that the brand is “extremely pleased to be using Cegid Retail today”. It was therefore only natural that the brand decided to strengthen its partnership with Cegid Retail to help it tackle its new challenges.
L’Oréal’s global operations span every continent, presenting the brand with the challenge of adhering to the local fiscal requirements and adapting to the retail practices of each country. As compliance demands continue to evolve, local compliance complexities intensify, with rapidly changing laws and specific standards linked to local needs – compounded further by the challenging context of the COVID-19 pandemic.
Cegid Retail rises to these challenges, catering to its retail customers by considering specific tax and regulatory provisions, as well as retail practices, in each and every country.
A major advantage of Cegid Retail is that we have a single solution that's live in the 35 countries where we operate. It helps us comply with local regulations and implement common practices and processes across the group. It's also essential in that it ensures compliance with the L’Oréal Group's best practices and guidelines.
Cegid Retail collects, stores and manages data. The platform natively incorporates the tax and regulatory provisions and retail practices of over 75 countries and is translated into more than 25 languages, thereby helping the Group manage its omnichannel retail activities and provide an exceptional, agile shopping experience, all around the world.
Providing all L’Oréal customers with an omnichannel experience
“We have a major need for an omnichannel strategy that integrates CRM and e-commerce solutions. Optimising the customer experience is also one of our priorities” affirms Nicolas Koller from L’Oréal.
Omnichannel retail has become a common trend in the sector. Cross-channel shopping is a growing phenomenon, where customers are on the lookout for seamless experiences, regardless of the method of purchase and point of contact. What’s more, the pandemic greatly broadened the range of digital services to be provided by retailers.
How Cegid Retail is helping L’Oréal meet its omnichannel challenges
To better serve their customers and provide them with an exceptional shopping experience at all points of contact, the L’Oréal Group’s stores have been empowered with Cegid Retail: “Cegid’s openness and in particular the use of APIs plays an important role for us in transforming our IT systems” asserts Nicolas Koller.
L’Oréal is also upgrading the payment system used in its stores: “The POS as we know it needs to evolve and offer a lot more”. The Cegid Retail unified commerce platform meets these new challenges, and the agile software solution has proven valuable for the world leader in beauty:
We are working to integrate Cegid Retail into our ecosystem; it will provide us with a single, interoperable POS solution that will also accelerate our transformation.
The two companies are becoming more and more inter-connected: “We’ve been working hand-in-hand with Cegid Retail for more than 10 years, and we’re continuing to strengthen this partnership to address new demands and future challenges” concludes Nicolas Koller.
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