Until we started using Cegid Retail Store Excellence, photos of store windows and interiors were circulating round the business as email attachments, in PowerPoint presentations or as printouts. It was hard to measure the degree of compliance, and highly inefficient. Reviewing campaign launches is now immediate, so we can tell stores what to change instantly. Our database of visuals means that we can view any store area, such as tills or fitting rooms, and make them consistent with the campaign strategy.
