Retail & Distribution

Asia Jewellers embarks on Store Expansion with Cegid

Bahrain-based Asia Jewellers is the official retailer for over 60 renowned luxury brands which include Cartier, Bottega Veneta, and Van Cleef & Arpels. It had previously been using an ERP to manage its retail operations, but needed to find a simpler solution that was more user-friendly and offered better reporting.

Following research into the technology tools used by other luxury retailers, Cegid was the name that kept coming up as CEO Sofiane Naceri explains:

“If you look at all of the retailers who are using Cegid, you see a lot of the big players. Ultimately, it’s easy to see the reason behind it when you look at the quality of the software itself, the support we receive from Cegid as a company and the qualitative reporting you get.”

Sofiane Naceri


Asia Jewellers: Elevating Retail Efficiency with Cegid Retail

Cegid is currently deployed in all of its boutiques and will also be used as the point of sale and retail technology for the five new stores that Asia Jewellers plans to open in 2024.

Most recently Cegid helped support the marketing and store teams at Asia Jewellers for its Valentine’s Day campaigns. “During Valentine’s, gifting is really important. We see a lot of spend going towards gifts at entry-level prices. That’s where software like Cegid supports us by giving our sales staff the ability to search our inventory and filter the results to show all the options available to the customer and ensure our Valentine’s promotions are successful. It also means we can personalise our promotions to the customer based on their shopping history to show them the right product for them. For us, Cegid provides the backbone to our strategy.”

Managing inventory and having the data readily available is another benefit as Naceri adds: “

The business intelligence that a tool like Cegid provides is vital. As CEO, I need to be able to go on a conference call and have access to a live dashboard that I can check whether I’m working from home, away or at the office. Our previous reports were very generic but now we have proper data we can easily access and base decisions on. If you’re a retailer who does not have Cegid, you should probably consider switching.

Sofiane Naceri


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