Retail & Distribution


3 January 2018

4 min

Shopping’ from Cegid is the global retail technology provider’s new, in-store unified commerce solution. The solution transforms store associates into customer advisors, empowering them to provide digitally-driven shoppers with a great experience.

Cegid, a leading global provider of retail technology to luxury, fashion apparel, beauty, and Jewelry brands, today announced that it will launch an exciting, new in-store, omnichannel point-of-sale (POS) solution, called “Shopping,” at NRF 2018: Retail’s Big Show.

“The US market is the most active in the world,” said Nathalie Echinard, Retail Director of Cegid. “With this announcement, we have decided to accelerate our investments in this area in order to gain market share and become a leader in North America.”

Available to retailer store teams on both fixed and mobile POS devices, “Shopping” enables in-store associates to respond to an increasingly online, mobile and omnichannel customer journey. Cross-channel – online to in-store shopping – is at an all-time high. Today, 80 percent of consumers conduct research online, then buy in stores.* Relatedly, those ordering online and pickup in-store has grown 40 percent year-over-year.** For these “omnishoppers,” the customer journey is easier than ever. However, in-store associates often struggle to gain full visibility into a customer’s online behavior once in-store. This is why four in 10 shoppers say that they are better at connecting with the information they need in-store compared to a store associate.*** Ultimately, this can negatively impact the customer experience, hurting brand loyalty and undercutting sales opportunities.

“Shopping” solves for this by bridging the online and offline shopping experience for sales associates. The software empowers store associates by allowing them to offer customers a range of omnichannel services. It also unlocks actionable intelligence about a customer’s online journey prior to their visit.

With “Shopping,” retail staff get these key features:

  • Omnichannel Services – “Shopping” lets retail associates respond with greater flexibility to an omnishoppers’ needs. With it, associates can help customers complete an online purchase in-store, reserve an item online and fulfil click-and-collect orders. With the platform, associates can also order an item that may not be available in-store and offer the customer a range of delivery options, such as ship to shopper’s home (ship-from-store) or store-to-store. Obviously, associates can also use “Shopping” to run a traditional sale. It is an all-in-one omnichannel tool. And all of these services can be proactively completed via tablet device, without ever having to leave a customer’s side.
  • Customer & Store Intelligence – “Shopping” also gives associates unprecedented access to customer and store intelligence via its “Cataloging” and “Clienteling” capabilities. With “Cataloging,” associates are provided with an extensive digital catalog of all items, product data, customer feedback, images, and on-hand inventory. Through “Clienteling,” associates receive a 360-degree view of a specific customer’s shopping journey, including opt-in offline, online and social data, purchase history, and more. This allows for hyper-personalized customer service in stores so sales teams can significantly boost customer engagement initiatives and maximize sales.
  • Cloud Connectivity – A number of POS solutions remain strictly “on-premise,” limiting associates from accessing in-depth store and customer information beyond their store, or delivering the omnichannel services shoppers want. “Shopping” is powered by the cloud. It is available on-premise or in the cloud via a Software-as-a-Service (SaaS) subscription model. This allows retailers to rapidly rollout stores around the world, respond to one-off needs by adding an extra POS during busy periods or run pop-up stores.

“Our new ‘Shopping’ POS software provides retail store associates with all the tools they need to better serve the customer and transform sales interactions,” said Donna Armstrong, COO, Cegid North America. “It closes the growing digital divide between today’s connected consumers and retailers within brick-and-mortar. ‘Shopping’ elevates store associates into true brand ambassadors, coaches and advisors.”

Vilebrequin, the swimwear and ready-to-wear lifestyle brand, which has stores around the globe, including the US, is one of several top retailers using “Shopping” at launch. Since October, the company has piloted Cegid’s new “Shopping” solution, which is already in use across all of its US stores.

“We make about 50 percent of our revenue during the summer in stores with limited sales floor space,” said Christian Roche, CIO of Vilebrequin. “Thanks to ‘Shopping,’ our sales associates are better equipped to advise customers. They can access the shoppers’ online and in-store order history and use the digital catalog to suggest items that are not in-stock in the store, arranging delivery to another store or the customer’s home.”

The “Shopping” POS solution will make its debut at the annual convention and expo of the National Retail Federation (NRF), taking place Jan. 14-16, 2018, at the Jacob K. Javits Convention Center in New York. Cegid, exhibiting at NRF booth #3775, welcomes NRF attendees to meet with a representative and schedule a ‘Shopping’ demonstration. Furthermore, all are welcome to stop by the Cegid booth for a cocktail hour at 12:30 on Tuesday 16th January, for a chance to network with Cegid’s customers and executive team.

In addition to NRF, Cegid is holding its annual User Conference – ‘Cegid Connections: The Americas’ – on 17th January, NYC, which will host clients and partners of Cegid from North America and all over the world. The conference looks to share insights, best practice and experiences of unified commerce.


*Criteo, 2017
**JDA, 2017
***Zebra Technologies, 2016

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