Retail & Distribution

Cegid Connections 2016 User Conference

29 March 2016

3 min

RETAIL IS CHANGING, and the consumer is expecting more from their shopping experience in today’s age of connected commerce. Customers are using more touch-points and more connected devices to interact with retailers, both on-line and in-store. With so much change in the industry, retailers need a strategy in place that supports digital transformation and the digitization of the store (see story).


Cegid held its Connections 2016 the Americas User Conference in San Diego, California from March 6th – 9th, 2016, attracting 150+ retailers and partners from around the world to share insights, trends, experiences and best practices in the changing world of unified commerce. At Connections, retailers saw first-hand the latest technologies in omnichannel retailing, business intelligence and analytics, mobility, clienteling, and cloud and how it all helps drive sales and enhance the consumer’s experience.



  • 3 Days
  • 10+ General Sessions
  • 25+ Workshops
  • 150+ People
  • Cegid Innovation Store
  • Partner Expo


Sylvain Jauze, Director of International at Cegid commented: “We’re thrilled to have hosted our Connections event in San Diego. This not only demonstrates our commitment to the Americas, it also attracted our customer network from around the globe to come together and celebrate the very best in retail and to “make more possible”.


Highlights of the event included keynotes from Cegid’s CEO Patrick Bertrand, who presented digital transformation, artificial intelligence, the Internet of Things (IoT) and their impact on the economy, business and society. Lance Thornswood, Senior Director of Omnichannel at JCPenny, shared insights on the top 10 retail trends for 2016, and a roundtable discussion shared by our customers AKIRA, Barbour, Soft Surroundings, and partner Viseo discussed how digital transformation has impacted their own businesses, and how they are taking action to respond to the challenges of today and tomorrow.



  • Omnicommerce and the convergence of sales channels
  • Clienteling and the new customer relationship
  • CRM and customer loyalty
  • Analytics and business intelligence
  • International development
  • Mobile technologies
  • Merchandising strategies
  • Innovation and the digital store
  • And much more!


Kate McGuinness, Director at Snowbird commented: “My favorite part of the event was the networking opportunities and presentations. Great conference, many thanks to the Cegid team for organizing!


Michael Wright, Channel Director at HP commented: “Connections was a great event, packed with informational sessions. It was a great opportunity to meet all the different retailers and to learn about the future of retail.


Cegid Connections was the perfect environment to present Yourcegid Retail Y2, the latest software solution for retailers in connected retail. An integrated, modular and customer-centric solution, Yourcegid Retail Y2 addresses many challenges retailers face today, and helps manage and streamline their organizations and optimize their consumers’ shopping experience.



  • Managing an increasingly complex inventory and supply chain
  • Implementing an effective Unified Commerce strategy
  • Digitizing and connecting stores
  • Improving the customer experience and loyalty
  • Expanding abroad: fiscal and cultural requirements


Thierry Colin, Vice President of Retail at Viseo commented: “What a great conference! Exceeded my expectations! I look forward to the continued partnership with the team.


Thank you to everyone who participated and helped make the event a success.


The next Cegid Connections User Conference will
take place in Budapest April 5-7, 2017!

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