Social Commerce Unleashed: Boosting In-Store Success through the Power of Social Media

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Retail & Distribution

10 July 2023

In the world of social commerce, the fusion of social media and retail is revolutionizing the in-store experience. From influencers driving foot traffic to immersive user-generated content experiences, social media holds the key. Unleash the power of social media data and drive local engagement to empower the high street. Join the social commerce revolution and see your store thrive!

5 min

Social Commerce Unleashed: Boosting In-Store Success through the Power of Social Media

In the world of social commerce, the fusion of social media and retail is revolutionising the in-store experience. At the Retail Technology Show 2023, it was interesting to hear how forward-thinking retailers are reaching out to their audiences – specifically their Gen Z audiences. But you can read more on that here! In this blog, we’ll explore how retailers can leverage social media to drive foot traffic, create immersive in-store experiences, gain valuable consumer insights, and empower the high street. Get ready to discover the secrets of social commerce and unlock the potential of your brick-and-mortar store.

 

From Likes to Lively Stores: How Influencers Make Your Store the Talk of the Town

In a digital age dominated by social media, influencers have become the stars of the online realm. But did you know they can also work wonders for your physical store? Influencer marketing is a powerful tool to drive foot traffic and generate excitement about your brick-and-mortar location. By partnering with relevant influencers, you can create a buzz around your store, attract new customers, and increase your brand visibility. With influencers by your side, foot traffic will be through the roof!

For example, Cegid Retail Sore Excellence customer, Hugo Boss collaborated with fashion influencers to showcase their latest collections through social media campaigns. They collaborated with influencer Kevin Lütolf to promote their stores and new collections. Lütolf shared Instagram posts showcasing his visit to Hugo Boss stores, trying on different outfits, tagging the brand and highlighting exclusive in-store events.

 

Snap, Share, Shop: How User-Generated Content Elevates Your In-Store Experience

In the age of social media, shopping is no longer just a transaction—it’s an experience to be shared. User-generated content (UGC) plays a vital role in elevating your in-store adventure. Encouraging customers to snap photos, create videos, and share their experiences on social media can turn them into brand advocates and ambassadors. UGC showcases your store’s unique ambiance, product displays, and personalised services, enticing others to join in the excitement. When potential customers see real people enjoying your store, they’ll be enticed to have their own immersive experience.

For example, Cegid Retail Store Excellence customer, Superdry launched the #MySuperdry campaign, urging customers to share photos of themselves wearing Superdry clothing on social media. They showcased the best user-generated content on their website, social media channels, and in-store displays.

 

Decoding Social Signals: Understanding the Power of Social Data in Your Store

Did you know that social media is a goldmine of consumer insights? The abundance of data generated by social media platforms can provide invaluable information to optimise your in-store operations. Social media data allows you to understand customer preferences, trends, and behaviours. These insights can guide your merchandising decisions, help you fine-tune your inventory management, and craft targeted marketing campaigns that resonate with your audience. By deciphering social signals, you’ll unlock the key to driving in-store success and meeting your customers’ evolving needs.

So, you’ve listened to your customers and designed a creative campaign that speaks to their interests. Your creative vision may be flawless, but there is still a lot that can go wrong. What happens when Manchester does not have a mains connection for the chandelier you’ve sent for the window? Or the window vinyls never arrived in Bath?

Cegid Retail Store Excellence for Visual Merchandising supplies a collaborative platform for retail teams to share, manage and review in-store visual merchandising standards. The cloud-based software can track task completion, manage campaign compliance, and shows you how your creative vision has landed across the portfolio.

Visual Merchandising teams can send launch guidelines to stores, which will then appear where your store teams need them: their Store Dashboard. Straightforward photo uploads make it quick and easy for stores to share photos, giving regional and head office teams instant visibility across the portfolio and enabling rapid feedback.

The High Street Hero: Unleashing the Magic of Social Media to Empower Your Local Store

In an era where online giants dominate, the high street needs a hero. Social media can be that hero! It enables you to connect with the local community, promote local events, and showcase the unique value proposition of your brick-and-mortar store. By harnessing the power of social media, you can breathe new life into your local engagement efforts. Be the voice of your neighbourhood, share updates about your store, and build relationships with your customers on a personal level. When you empower the high street through social commerce, you contribute to the vibrancy and uniqueness of your community.

For example, Cegid Retail Store Excellence customer, Marks & Spencer launched the “Sparks” loyalty program, offering personalized rewards and benefits to their customers. They utilized social media platforms to engage with their local communities, promote in-store events, and share updates on new collections and store activities.

The rise of social commerce has brought about a transformation in the retail landscape, bridging the gap between online and offline experiences. By embracing influencer marketing, user-generated content, social media data insights, and driving local engagement, retailers can unlock the true potential of their brick-and-mortar stores. It’s time to unleash the power of social media and create unforgettable in-store experiences that leave a lasting impression. Get ready to join the social commerce revolution and see your store thrive in the digital era!

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