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Unified Commerce & digital transformation. According to the Gartner Market Guide 2016 for Digital-Business-Ready POS Applications for Tier 2 Multichannel Retailers, in the next two to five years, retail CIOs must implement a digital-business ready point of sale in the context of a digital business strategy that focuses on enhancing customers’ lifestyles.   We feel this is a great report from analysts Miriam Burt and Joanne Joliet who deliver an in-depth look at the tier 2 POS retail market with focus on market structure, the business and technology challenges facing retailers in the new digital age and underline the importance of channel convergence as well as detailing representative vendors. Our synopsis and highlights appear below.   In this guide, key findings are:   Application architecture development has significantly shifted point of sale (POS) from mainly ecommerce and m-commerce capabilities to deployment on “unified” commerce platforms, including in-store capability. Synthesis between the order management system (OMS) and POS is fundamental to delivering on the customer promise to be able to “buy anywhere, fulfill anywhere and return anywhere.” Mobile POS-only solutions are trending toward moving to full-service POS capabilities. A digital-business-ready POS must be prepared and optimised for the convergence of cloud, […]

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Supply chain et omnicommerce
Omnichannel is Shaking up the Supply Chain

In distribution terms, everything has become “omnichannel”, from click and collect, to the warehouse where products are stored for distribution across multiple retail channels. In light of this new model, international brands with seasonal merchandise, across different channels and geographical zones (including multi-brands, independent or franchised stores, and e-commerce sites), having developed “store-to-web” or “web-to-store” strategies comprising delivery services (either to a store or the customer’s home address), are facing a challenge that is difficult to overcome. Managing Multiple Parameters How can companies manage all these various parameters, estimate demand in each country and sales channel, and decide what quantities to move into one supply circuit without impacting another? “Before, the supply chain was fairly linear. Suppliers delivered to warehouses, who took care of deliveries for the wholesale and store networks. More often than not, a separate warehouse was dedicated to e-commerce. Today, we can no longer think in silos. Instead we need to estimate demand and consolidate everything in order to identify the right quantities to deliver, at the right time and to the right place – to set allocation priorities. Providing a seamless pathway to the customer also has an impact on the supply chain. How can you […]

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Brexit: What does it mean for the UK retail industry?

On the 23rd June 2016, the majority of UK voters made the decision to vote that they no longer wished for the UK to remain a part of the European Union. Since then, Theresa May has confirmed that she will trigger Article 50 of the Lisbon Treaty by the end of March 2017, meaning that by mid-2019, we can expect to say goodbye to our EU membership.   The Brexit vote came as a surprise to many. Some smaller businesses were very vocal in their opinion to stay or leave, whereas other large-chain businesses purposefully stayed neutral because ‘retail, like democracy, is controlled by the people’* and they did not wish to alienate either camp of voters. The decision to leave has also shaken consumer confidence, leaving ‘remain’ voters with significant concerns about the strength of the economy and their own financial future.   There has been a great deal of speculation about how our departure from the EU will impact businesses in the UK. So, what does Brexit mean for the UK retail industry?   Key areas of concern   The Drapers Nationwide Survey spoke to more than 300 fashion businesses and stakeholders, including the British Fashion Council and several […]

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Connected Commerce: Digitising the store

Technology has reshaped much of the world as we know it, and the retail industry is no exception. Today, the digitised and highly personalised retail industry has transformed the way in which customers shop. They choose to research style, price and the competition online, and share their shopping experience with others through social media, blogs and more. They may do so on their sofa, on the go or while in-store. This means that by the time a customer steps into the physical store, they already know exactly what they want and how much they’re prepared to pay. With the shift of power from supply to demand, the onus is on brands and retailers to provide connected shopping experience. However, organisations are having a hard time taking the digital plunge to unify their commerce and engagement operations.   Siloed Organisations Hinder Digital Transformation   A recent study from RIS News, Unified Commerce Game Plan, found that 45% of retailers have either mostly siloed tech stacks or mostly siloed tech stacks with only minimal database consolidation for their enterprise systems. In other words, almost half of retailers have siloed systems with inherent complexity and inefficiency that are holding them back from quickly deploying the […]

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réalité augmentée et retail : quel avenir ?
The retailers pass “through the looking-glass” with augmented reality

Enriching customer experience, boosting marketing campaigns, revitalising the offer of services, putting a little magic back in the world of retail; the promises of augmented reality are a retailer’s dream. Here is an overview of applications, from the most futile to the most useful. $ 150 billion. This will be the value of the virtual and augmented reality technology market by 2020, according to the firm Digi-Capital. Originally mere marketing tricks, today companies are diversifying their applications for retailers. A more personal experience The first advantage of augmented reality technologies is the 3D visualisation of custom products. In other words, consumers modify their shoes, bags or furniture in real time. They then discover, in real time, the customised products before their eyes. This is what Converse began in 2010 with The Sampler mobile application, followed more recently by Lacoste. While technologies have mainly focused until now on changes of colour or pattern, new systems are now going much further. The Microsoft Hololens, currently under development, is anticipating more advanced applications. Consumers will be able to change the shape of goods, their configuration and their options and to view the results in real time. This is what the drafter is already working […]

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capter les micro moments
The smartphone: the new shopping asset

With the smartphone, retailers and brands now have a perfect medium for finding and capturing the consumer at all those ‘micro-moments’ .. The ‘mobile moment’ should be in France by the end of 2016. By that time, smartphones will have fully overtaken computers where Google searches are concerned. François Loviton, Google Retail Director France, predicted this when invited recently to a conference organised by Mapic, the large international real estate, trade and distribution trade fair, held annually in Cannes. In the US, consumers are already connecting an average of 150 times a day on their mobile to access the Web. “We no longer go on-line, we live on-line. Internet use continues throughout the day. Before, we used to talk of sessions on the Internet. Today, we talk of split micro-moments “, says the expert. We no longer go on-line, we live on-line. (…) Before, we used to talk of sessions on the Internet. Today, we talk of split micro-moments. Gradually, the smartphone is becoming the number one media, beating even TV in hours of use per day. In China, 70% of sales (record levels, more than €13 billion) made by the Alibaba e-commerce site on Singles Days, the famous singles festival, […]

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Les start-up du retail
Retail, the new Eldorado for startups

The hotel business had its Airbnb, transport had its Uber, media its Netflix – what if retail also saw its disruptive start-up? Here is an overview of promising start-ups in the sector. Start-ups are flourishing in Silicon Valley, Israel, Bangalore, London, Paris, Berlin and around the world. In this jungle of all-out innovation, what ideas and trends should retailers be looking out for? Further online personalisation New online initiatives are teeming with ideas to reinvent the customer experience. In their sights: product customisation, but also the entire buying process. This is the case of the Canadian start-up BlynkStyle. Visitors to their website are welcomed with “Hi, what do you want to wear today?” Visitors enter dress, heels, blouse etc., and the site suggests complete ‘looks’ developed by specialists combining items from several brands. In the same spirit, Lovelooks offers online visitors a virtual model that they dress head to toe. Based in Laval, France, Soyooz also aims to customise the on-line catalogue. Their goal: to replace salesperson expertise, absent on e-commerce sites. Following a few simple questions, the visitor discovers the products closest to his or her needs. No more organised catalogues; now e-commerce adapts to fit every consumer. New tools for retailers […]

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London Fashion Week

London Fashion week is the ultimate experience in the UK’s fashion calendar. Behind the skyscraper heels and eccentric designs, and underneath the glitz, glamour and celebrities lies a multi-billion-pound fashion industry that is absolutely vital to the UK economy.   In 2015 fashion contributed £26 billion to the UK’s GDP, a growth of £5 billion on the previous year and figures are expected to continue to rise. The fashion industry also supports nearly 800,000 UK jobs*.   London Fashion Week (LFW) ran from 16th – 20th September this year, and is the single most important week for this prominent UK industry. Showcasing the creativity and talent of British fashion design talent in front of an international audience with immense buying power, both here in London, and online, shows are watched in more than 190 countries around the world. Last year, orders worth approx. £100m flooded in during the five days of London Fashion Week**, and sales of ‘affordable luxury’ designers rose 31% in the week of and after this prestigious event***. In fact, almost every central London retailer, as well as hospitality venues, hotels and more, are likely to pick up additional sales thanks to the increased footfall.   LFW also […]

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Havaianas mise sur la transformation digitale omnicanal
Globally: Havaianas, beyond its horizon

Famous its signature flip-flops, Havaianas has decided to move into a higher gear for its digital transformation. The target: global expansion. This is one of the most dazzling success stories in recent years in the world of clothing. Havaianas began operations in 1962 with a simple idea: adapt the zoris, Japanese footwear made of rice straw, for the Brazilian market using rubber. Fifty years later, the brand is present in over 60 countries and does not intend to stop there. To do this, the company began looking for an IT partner to support its global ambitions. Beyond the Brazilian border “We wanted a partner with extensive experience in the retail sector, of international standing, to provide support in all the countries in which we operate,” explains Eva Gimeno Ara, EMEA Retail Director at Havaianas. These are just two reasons why the brand turned to Cegid to support its expansion. “We wanted a partner with extensive experience in the retail sector, of international standing, to provide support in all the countries in which we operate” The program of the first phase of the partnership: deployment of Yourcegid Retail to 17 shops, 39 franchises and 22 dealerships in five countries. This was achieved in less […]

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La connaissance client au salon NRF 2016
Customer knowledge at the core of the Retail’s Big Show

The 105th Retail’s Big Show was organized by the National Retail Federation (NRF), an association of America’s 120 largest distributors. The event attracted 34,000 participants from 95 countries and almost 600 exhibitors, from 17 to 20 January in New York this year. An overview of the major trends revealed at this latest convention. An unmissable event with worldwide industrial and distribution businesses, the annual NRF convention welcomed many international visitors and editors, including French participants, yet again this year. Cegid made the most of this event to welcome its partners to its enormous stand and to present Yourcegid Retail Mobile Clienteling Y2 in particular, Cegid’s solution to connect its sellers to their customers, designed to support merchants and retailers in their multi-channel strategy. This year, multi-channel and customer relations solutions were the key topics of the convention and the 70 conferences that took place over the four days. Major directors had the opportunity to speak, including Joëlle Grünberg, Chairwoman and CEO of Lacoste North America, Terry Lundgren, Chairman of the Board and CEO at Macy’s, Tobias Wasmuht, Chairman and CEO of Spar International, Ryan Miller, Vice-president in charge of global electronic business strategy at Rakuten, Sir Charlie Mayfield, Chairman of John […]

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