LUXURY REPORT

Next-Gen Luxury:
AR Technology, Appointment-Based Shopping and the Rise of Gen Z’s Influence

This report looks at how luxury brands are adapting to digital acceleration and transforming their business and customer experience models to re-create the luxury experience online, via tools such as AR technology, livestream shopping, clienteling and more.

This report also explores how the luxury sector is rethinking its approach to physical retail, tapping into stores as hubs for omnichannel strategy and appointment-based shopping.

Next-Gen Luxury

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Through this report you’ll find:

Insights on the shifting needs and shopping behaviours of luxury consumers

Gen Z’s rising influence on luxury and what it means for the brands strategy

How to re-invent the store experience with appointment-based shopping

How AR and livestreaming amplify digital shopping

Luxury insights

Some of the world’s most prestigious global luxury brands partner with Cegid to help them deliver a seamless and personalised brand experience.

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