Aquazzura, the famous Italian luxury footwear brand, has selected the Cegid Retail unified commerce and POS platform to manage its stores in Italy and worldwide.

Aquazzura, the famous Italian luxury footwear brand, has selected the Cegid Retail unified commerce and POS platform to manage its stores in Italy and worldwide.

The brand was founded in Florence in 2011 by Edgardo Osorio, a Colombian designer who grew up between Miami and London. After gaining valuable experience in renowned fashion houses, aged just 25, he decided to pursue his passion by launching his own brand, Aquazurra, with 100% Italian-made collections and retail openings.

With its sophisticated and modern style characterised by an unrivalled craftsmanship, Aquazurra has focused its growth on store expansion: in 2014, the company opened its first store in Florence, Italy, which was followed by a second opening in London in 2015. In 2016, the brand expanded into the United States with stores in New York, Miami and Las Vegas, while also launching Aquazzura.com.

To date, the brand has 11 stores located in Italy, France, the UK and the US.

To support this growth, Aquazurra required a global software partner with solid expertise in luxury retail, as well as in regulatory and tax compliance, and a great ability to standardise the customer experience across different stores and channels. The brand was looking for a best in class solution offering a wealth of features and all the advantages of SaaS.

“For Aquazzura the change has been substantial from a business standpoint. Thanks to Cegid Retail, we’ve been able to implement a true omnichannel strategy to respond to today’s challenges, while from a technical standpoint it has allowed significant savings on maintenance costs, and the peace of mind of having a system that’s always up to date”

 

Physical stores, ever-more essential

The in-store experience has always been one of the brand’s key assets. Now more than ever, the experience needs to be personalised, transforming it into one of the cornerstones of loyalty. Along with specialist services (in-store appointments, personalised appointments), real-time inventory is one of the most important areas, since it allows our store staff to immediately reserve the desired product and send it directly to the customer.

 

Mobile POS, a strategic choice for the customer experience

In an increasingly dynamic market where luxury customers are ever more connected and have high expectations, it is crucial for luxury retailers to have relevant and personalised interactions with their customers at every touch point.

Aquazzura will provide sales associates with mobile devices with the aim of helping customers find the most suitable product, while following a sales ceremony adapted to each store, region and Country.

 

Continuous innovations

Technology is a remarkable resource in managing relationships with luxury customers and in providing services to foster loyalty. Therefore, another key step of the project will be the omnichannel drive and the ability to manage the most important services, such as click & reserve in-store, Click & Collect, Ship from Store and Return in-store.

We are proud to support iconic brands such as Aquazurra with their digital and omnichannel acceleration.

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Mario Davalli

Cegid Southern Europe Country Manager