We understand the challenges you face!
Are your sales associates equipped to capture all in-store sales opportunities?
As you know, the day to day of your stores has changed significantly with the introduction of omnichannel commerce, store digitization, the convergence of online and in-store customer journeys, real-time stock management and new regulatory constraints. Your sales associates need to be equipped with innovative digital and mobile tools to offer omnichannel services to your customers wherever they are, and never miss a sale.
Opportunities for Retail Operations and Regional Managers
Transform the Store into the Hub of Unified Commerce
The digitalization of services and growth of mobile usage have disrupted the retail industry. Today’s customers are ultra-connected, better informed and more discerning than ever. Beyond comparing products and price, they are looking for unique and personalized shopping experiences tailored to their needs. Over the last few years, it’s become imperative for retail brands to evolve and adopt new sales channels. The benefit? Take advantage of commercial opportunities created by new shopping journeys which merge online and in-store.
Omnichannel impacts the brick-and-mortar store and comes with issues and challenges familiar to experienced managers. Namely, how do you give sales associates more visibility on the online and in-store purchase history of connected customers? How do you offer a shopping experience that is more seamless, cohesive and personalized than ever? To face challenges like these, reinventing the physical store is essential. Sales associates need to be equipped with tools that meet the increasingly demanding needs of their customers. Thanks to clienteling, for example, a sales associate can get an overview of all interactions between their client and the brand, and access data about their tastes and purchase habits in real time. Stores are evolving to become full-service, connected, intelligent hubs. In this context, establishing a unified sales journey is key to leverage the store’s full potential, build customer loyalty and support sales associates so they can offer personalized service, sell better and sell more.
Summary
The Store Reinvented for Unified Commerce
The Connected Sales Associate: Transforming the Brand-Customer Relationship
As both expert advisors and brand ambassadors, today’s sales associates have access to innovative tools to offer shoppers added value in the form of more personalized experiences. At the heart of the in-store customer relationship, their responsibilities include building brand loyalty and appreciation.
The New Store: A Catalyst for Personalized Experiences
Far from the classic storefront of yesterday, the new store is a unified, omniscient hub that offers unique and personalized customer experiences. A key player in delivering modern and connected shopping journeys, it leverages and delivers relevant customer information to all brand stakeholders in real time.
Digital Payments In-Store: A Closer Look
The adoption of digital devices and practices, such as going paperless, has led to the development of mobile payment methods, from PayPal to Apple Pay, whose popularity is growing among shoppers. Are we moving toward digital-only payment in stores over the next few years?
The Extended Omnichannel Supply Chain: For Greater Customer Satisfaction
The extended supply chain is designed to optimize operational costs, product traceability and availability, and customer satisfaction. Shoppers expect to be able to purchase anytime, anywhere, whatever the sales channel, so how can you ensure you never miss a sale? Let’s take an in-depth look at the customer services most sought-after by consumers today.
Expert Interview:
Retailers must adapt to avoid huge risks in the future
with Nathalie Echinard, Retail Director at Cegid.
