Gartner Research

Market Guide for Unified Commerce Platforms Anchored by POS for Tier 1 and Tier 2 Retailers

As per Gartner©️, “POS applications anchor unified commerce platforms for a smooth customer experience across retailer touchpoints. Retail CIOs should use this research to understand the market dynamics and vendor landscape as part of their digital transformation toward unified retail commerce.”

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Key Findings

Point of sale (POS) solutions have become the anchor for unified commerce platforms, serving as the conduit for unified commerce functions to create a holistic customer experience across customer touchpoints.
Modern POS solutions are optimized for mobility and Internet of Things (IoT), with mobile scan-and-go apps and RFID in production.
Order management is an integral component of a unified commerce platform, with some vendors including their own solutions within the platform.
Full cloud implementations, while still limited, have grown in popularity over the last 12 months, with most vendors now offering cloud-based solutions, and some vendors offering only cloud solutions.

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