Key Findings

  • Well-designed key performance indicators (KPIs) for digital business optimization are indispensable to identifying opportunities for digital business transformation.

  • The ability to develop leading indicators and translate them into lagging indicator performance will become essential for retailers to gain competitive advantage.

  • Each digital business KPI should have a balance point that counters the risk of “overdigitalization.”

Are you looking to accelerate your unified commerce strategy to succeed in today’s new retail? Cegid Retail is a global POS and unified commerce platform trusted by 1,000+ retailers worldwide, including GANT, L’Occitane and Benetton Group.

Get the research

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.

Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

©2016 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.