LUXURY REPORT
Next-Gen Luxury:
AR Technology, Appointment-Based Shopping and the Rise of Gen Z’s Influence
This report looks at how luxury brands are adapting to digital acceleration and transforming their business and customer experience models to re-create the luxury experience online, via tools such as AR technology, livestream shopping, clienteling and more.
This report also explores how the luxury sector is rethinking its approach to physical retail, tapping into stores as hubs for omnichannel strategy and appointment-based shopping.
Next-Gen Luxury
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