Key findings

  • Customers conducting shopping activities in physical stores is still the best way to achieve lower fulfilment and returns costs and optimise margin

  • Investing in frontline employees’ overall physical and mental well-being will reduce attrition as well as increase their capability to be competitive differentiating profit drivers

  • Retailers can offer meaningful virtual customer experiences, for examples in metaverses, through lessons learnt from investing in rich immersive in-store customer experiences

Cegid Retail

Are you looking to accelerate your digital transformation in-store? Cegid Retail is a global POS and unified commerce platform proven to help retailers deliver memorable, seamless and personalised customer experiences worldwide. Cegid is trusted by 1,000+ retailers across 75 countries.

Gartner, Predicts 2023: Immersive Stores Are a Critical Focal Point For Retail Profitability, 12 December 2022, Hanna Karki Et Al.

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