REPORT

Predicts 2023: Immersive Stores are a Critical Focal Point for Retail Profitability

Current macroeconomic headwinds are forcing major shifts in retail operations. Retail CIOs can use Gartner® 2023 predictions to implement well curated store merchandising, competitively differentiating frontline associates and immersive store experiences to optimise margin and drive profitability.

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Key findings

Customers conducting shopping activities in physical stores is still the best way to achieve lower fulfilment and returns costs and optimise margin

Investing in frontline employees’ overall physical and mental well-being will reduce attrition as well as increase their capability to be competitive differentiating profit drivers

Retailers can offer meaningful virtual customer experiences, for examples in metaverses, through lessons learnt from investing in rich immersive in-store customer experiences

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Gartner, Predicts 2023: Immersive Stores Are a Critical Focal Point For Retail Profitability, 12 December 2022, Hanna Karki Et Al.

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