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Whittard

Whittard Rolls Out Cegid’s Web Access Technology

Whittard, the specialist tea, coffee and gifts retailer, is rolling out new point of sale and retail management software from Cegid to its 80 UK stores. Yourcegid Retail gives its staff and management real-time access to sales and stock information in a bid to improve customer service levels and increase profitability across all retail channels.

 

Simon Watson, senior business analyst at Whittard, said that by replacing its old system, which was over ten years old, would save the retailer up to £300,000 in essential upgrade costs.  Other benefits of the new system included: a need for more sophisticated tools for managing promotions, for instance ‘buy two get third free’ deals; as well as making sure that its loyalty scheme would be available in any store.

 

“Managing retail promotions can be a tricky business, especially when taking into account complex VAT rules, so we have to make it as easy as possible for our store staff to use, and completely transparent to keep our customers and even the VAT-man happy,” said Watson.

 

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Whittard has opted for the web-access version of Yourcegid Retail as this enables all transactions to be communicated to the head office instantly. The software is accessed immediately from a web browser so a new point of sale can be set-up in the store or remotely in a matter of minutes.

 

“The software enables us to gain access to a centralised database so we can identify our customers across several channels,” he said.  “The advantage is that if customers earn loyalty points in one store then they are redeemable in another store straightaway.”

 

He added that “Yourcegid Retail gives us really good reporting tools, so we can identify and react to any potential problems – like stock shortages – much more quickly and efficiently.”

 

Watson said that he was confident in choosing Cegid as its retail software partner because of its competitive pricing, reliable systems and having worked successfully with the vendor before. He is considering contactless payments and mobile payment systems as the next step in their cross-channel retail strategy.

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