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One Consumer: One Commerce

Omnichannel, or connected commerce, is about creating a streamlined customer shopping experience across time, multiple touch points and devices and channels. Today’s savvy shoppers want to buy 24/7 from home, from any location and from any device. They want to […]

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Social Commerce: Will Facebook and Twitter become the Amazon of tomorrow?

After e-commerce and m-commerce, the trend is now for social commerce. Facebook and Twitter are paving the way for innovations that could revolutionise the way retailers behave on social networks, not to mention how people shop in future. Fan pages, […]

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“My Salesperson is a Robot!”

Robots are slowly moving from science fiction into reality, becoming steadily part of our daily lives and even finding their way into our stores. The latest in technological innovation and design is bringing us a selection of robots able to […]

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Five consumer profiles analysed

A recent study sought to unravel emerging behaviours and lifestyles, so here we’ll take a closer look at five typical profiles of shoppers and a number of marketing innovations that are dedicated to them. What is the typical profile of […]

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The Explosion of eCommerce in China

The Year of the Snake was a fruitful one for Chinese retail! China became the leading global market for eCommerce in 2013, overtaking even the United States, with an estimated turnover of $220 billion. And this sustained growth looks to […]

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4 Interesting In-Store and Online Retail Technology Innovation Trends

Cegid HQ recently studied a number of big retailers, 4 industry experts and 500 shoppers for their 2013 Retail and IT Trends Report. This yearly study is designed to get a broad overview of the current trends in the industry […]

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International development: overview of the IT system

Breaking into new territories – what retailer hasn’t dreamt of that? But the process is challenging and there are multiple risks. Economic conditions, legal and fiscal constraints, consumer habits, cultural requirements … here’s an overview of what to consider before […]

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Chief Digital Officer: The ‘One-Man-Brand’ Industry Specialist

Chief Digital Officer, Director of Digital Strategy, or Digital Director… there are several terms used to define the new role dedicated to digital transformation. It affects all areas of the company, so you need someone who can help develop coherent […]

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The connected consumer: from new behaviours to new challenges

Tablets, smartphones, connected devices … the digital world digs deeper and deeper into the everyday life of the consumer. Constantly online and better informed means that today’s shopper is now more powerful and demanding. The impact on retailers is having […]

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A single, central database: vital for Omnichannel

The multiplication of sales channels, the rise of Omnichannel and the internationalisation of brands have changed our ways of understanding and managing retail over the last few years. It has necessitated retail becoming more and more centralised, yet broader, to […]

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Digital Displays: the Allure of Shop Windows

According to a study carried out by Adobe in 2013, more than one in five consumers prefer shop windows to any other form of advertising. Shop fronts are often the first point of physical contact with a brand, and so […]

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Seller 3.0: from sales cashier to sales advisor

Enthusiastic, outgoing, polite and persistent … the qualities that once earmarked a good seller are no longer enough. In the age of the informed consumer, we now expect personal advice and expertise that goes far beyond the scope of the […]

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