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The retailers pass “through the looking-glass” with augmented reality

Enriching customer experience, boosting marketing campaigns, revitalising the offer of services, putting a little magic back in the world of retail; the promises of augmented reality are a retailer’s dream. Here is an overview of applications, from the most futile […]

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The smartphone: the new shopping asset

With the smartphone, retailers and brands now have a perfect medium for finding and capturing the consumer at all those ‘micro-moments’ .. The ‘mobile moment’ should be in France by the end of 2016. By that time, smartphones will have […]

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Retail, the new Eldorado for startups

The hotel business had its Airbnb, transport had its Uber, media its Netflix – what if retail also saw its disruptive start-up? Here is an overview of promising start-ups in the sector. Start-ups are flourishing in Silicon Valley, Israel, Bangalore, […]

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London Fashion Week

London Fashion week is the ultimate experience in the UK’s fashion calendar. Behind the skyscraper heels and eccentric designs, and underneath the glitz, glamour and celebrities lies a multi-billion-pound fashion industry that is absolutely vital to the UK economy.   In […]

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Globally: Havaianas, beyond its horizon

Famous its signature flip-flops, Havaianas has decided to move into a higher gear for its digital transformation. The target: global expansion. This is one of the most dazzling success stories in recent years in the world of clothing. Havaianas began operations in […]

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Customer knowledge at the core of the Retail’s Big Show

The 105th Retail’s Big Show was organized by the National Retail Federation (NRF), an association of America’s 120 largest distributors. The event attracted 34,000 participants from 95 countries and almost 600 exhibitors, from 17 to 20 January in New York this […]

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How Pokémon Go can boost your retail business

Unless you have been living under a rock for the last month, you will undoubtedly have seen scores of people wandering around whilst staring at their phone screens. Despite appearances, this isn’t aimless meandering and they aren’t lost. These are […]

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Mobile POS tips for success

There is no getting away from the fact that retailers and their staff are under more pressure than ever before. Rising consumer expectations across the entire shopping experience means that those on the ground in retail are expected to be […]

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Success in a Me2Be customer-centric world

Fast forward to 2016 and the retail world has evolved beyond recognition. Consumers have more choice and more power than ever before. Online ordering, instant price comparison, browsing on the move and same day delivery are now a normal part of […]

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Major clothing chains in Europe are on the same playing field

During its annual seminar held at the end of 2015, the French fashion institute IFM met with textile and fashion professionals and presented its report on clothing distribution in France and in the rest of the world. Here are a […]

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Connected Commerce: Re-invent the shopping experience

Shopping has evolved from a simple decision about a purchase to a complete journey, and there are many ways in which an e-commerce solution such as a connected commerce can be subtly woven throughout this voyage to provide a unique […]

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Multi-channel: scrutinised scenarios

Multi-channel is now a core strategy among retail stakeholders. The aim is to satisfy ever-more pressurising and disloyal customers. They key is giving the consumer more freedom. Multi-channel is now the watchword among brands as the walls between retail sales […]

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