Yourcegid Restaurant* extends its offering with new modules for restaurant chains.

Cegid, France's leading enterprise software provider and expert in the hospitality industry, today announced the release of new modules for the restaurant business designed to address issues facing the industry.

•  CRM & customer loyalty module

This new module forms the cornerstone of effective customer relationship management. Its primary focus is on understanding customers by analyzing their purchasing behavior. It can also segment the customer base into target groups for marketing campaigns and customer acquisition activities. Following any direct promotional campaign, it will generate a report on customer behavior and an analysis of the return on investment from the promotion.

• Promotion management module

This module works alongside the customer loyalty module by managing isolated promotional campaigns such as happy hours, buy one get one free offers, minimum purchase discounts, marketing events, discounts on anniversary dates and other such promotions aimed at both specific and general target markets. Using this module, restaurant chains can attract customers into their restaurants and increase activity during quieter periods.

• Human resources optimization module

This module incorporates statistics on customer frequency and sales records so that staffing can be managed according to business activity.
Managers can redistribute their staff across one or more sites accordingly, which in turn improves the customer experience.
Among the customers that are now using the new functionalities of Yourcegid Restaurant is Ouest Express: "We needed a solution that could handle the business imperatives of a fast-food restaurant and our own personal concept of eight simultaneously functioning cash registers. In the end we chose Yourcegid Restaurant, which is a comprehensive and fully integrated solution enabling us to deal with issues that arise in our business, particularly those to do with customer loyalty. Cegid has gone beyond just providing customer service. We have built up a real partnership with the company", commented Pierre-Yves Bertrand, operations and development manager at the Ouest Express restaurants in Lyon Vaise and Lyon Part-Dieu.

Cegid also released two supply chain modules to simplify monitoring and decision-making during stocking and distribution operations.

• Demand forecasting module

This module produces an initial forecast from sales history, which is then updated and revised with data from actual sales. It enables managers to proactively manage sales and analyze trends, key indicators and reports.

• Sourcing optimization module

The Sourcing optimization module enables managers to take control of purchases and organize deliveries as effectively as possible so as to best meet demand while containing costs and inventory levels.
Return on investment is high: logistics costs are reduced, inventory shortages are minimized, and product availability is improved.

* About Yourcegid

In an effort to emphasize Cegid's sectoral specialization, we have brought all of the Group's solutions together under a single banner: "Yourcegid". This will enable customers to constitute the unique "Yourcegid" solution that responds to the issues they face, and to call upon all of Cegid's expertise as dictated by their needs.

Cegid in brief - www.cegid.fr

The leading developer of management software in France with annual sales of €248.6 million in 2009, Cegid counts more than 2,000 employees and 350,000 users in France and abroad. With branch offices in Paris, New York, Barcelona, Madrid, Milan, London, Casablanca, Shenzhen, Tokyo and Singapore, Cegid also relies on distribution agreements throughout the world in order to support its customers in their international growth.

Creator of solutions dedicated to enterprise performance and growth, Cegid has built its know-how on "business-specific" (retail, manufacturing, hospitality, services, wholesale, CPAs, public sector) and "functional" expertise (accounting and fixed asset management, taxes, financial management and reporting, and HR/payroll management). Cegid's products are tailored to businesses and public institutions of all sizes and are also available in "On Demand" (SaaS) mode.

With technologies that integrate naturally and meet users' industry-specific requirements, Cegid opens a new dimension in information technology: the creation of value for enterprises and those contributing to their growth.

Listed since 1986 - Euronext Paris Compartment C
ISIN stock code: FR0000124703 - Reuters : CEGI.PA - Bloomberg : CGD FP - ICB : 9537 Software
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Press Contacts

i&e CONSULTANTS – Cegid Press Group – +33 (0)1 56 03 13 39 – cegid.presse@i-e.fr
Cegid : Isabelle EMERARD – + 33(0)4 26 29 52 39 – i.emerard@cegid.fr