Lafuma reiterates its confidence in Cegid, choosing Cegid Web Access technology to support its international expansion |  |
•Cegid Web Access accelerates international expansion by allowing information to be shared in real time between a central location and all points of sale in France and abroad.
•Lafuma has been using Cegid solutions for some 20 years for its entire supply chain, from sourcing to the cash register.
Founded in 1930 by three brothers, Lafuma is a designer and manufacturer of sports and leisure clothing and equipment. Originally specialized in the manufacture of packs, the group has gradually diversified into hiking and camping equipment and technical clothing. A French company with an international reach, Lafuma has six brands dedicated to sports and outdoor activities: Oxbow, Le Chameau, Millet, Eider, Ober and Lafuma.
To step up its international development, Lafuma has chosen Cegid's Web Access technology. This will enable the company to deploy Cegid Business Retail in its stores while cutting down considerably on site visits. On average, Lafuma now needs only one-fourth the time to bring a new foreign subsidiary on line, as configuration, installation, administration and client workstation updating can be done remotely from France.
The technology gives Lafuma stores access to the same data source worldwide and a user interface in their language, with their local tax or fiscal printer specifications. In addition, users based in the central location have a real-time view of the business of the 60 stores and factory outlets in France, Italy, Germany, the Netherlands, Japan, China and the United States.
"A true partner, both in France and abroad, Cegid has proven that it can help us solve all of the issues we face. We now have information instantly on all of our stores, whereas before, we had to wait until the next day and even then we lost data or had interface problems," said Olivier Salivet, IT systems manager at Lafuma.
Supported by Cegid for several years now, Lafuma also uses Cegid solutions for its entire supply chain, from sourcing to store check-out. It uses .Next Sourcing Optimisation and .Next Procurement & Production Planning for planning and order processing at its French sites. Lafuma outsources two thirds of its production, and manufactures the remaining third in its factories in France, Morocco, and Hungary/Tunisia, where it makes furniture, boots and clothing, respectively.
Finally, Lafuma has been using Cegid's Orliweb solution since 2003, which automatically calculates all product prices, provides indicators to facilitate purchases and sales, manages restocking, optimizes inventory and tracks the customer relationship. The production facilities also use the software to access product listings and to stay up-to-date on product launches.
"Orliweb makes it easier for us to manage summer and winter seasonality and gives us statistics by brand, product line or item. Equally compelling are the management reports and key performance indicators for all of our subsidiaries," said Gilles Venet, Lafuma's chief financial officer.
Founded in 1930 by three brothers, Lafuma is a designer and manufacturer of sports and leisure clothing and equipment. Originally specialized in the manufacture of packs, including the renowned Lafuma backpacks, the group has gradually diversified into hiking and camping equipment and technical clothing. The company has annual sales of €255 million, a worldwide network of 60 stores and employs 2,200 people.
Cegid Retail solutions are designed to improve the competitiveness, productivity and profitability of specialist retailing chains and transform the customer experience at the point of sale. Today more than 1,000 chains and 20,000 points of sale in more than 65 countries use Cegid Retail solutions to optimise their distribution chain, from the customer right back to the supplier, and from the retail shop back up to the head office.
The leading developer of management software in France with annual sales of €248 million in 2009, Cegid counts more than 2,000 employees and 350,000 users in France and abroad. With branch offices in Paris, New York, Barcelona, Madrid, Milan, London, Casablanca, Shenzhen, Tokyo and Singapore, Cegid also relies on distribution agreements throughout the world in order to support its customers in their international growth.
Creator of solutions dedicated to enterprise performance and growth, Cegid has built its know-how on "business-specific" (retail, manufacturing, hospitality, services, wholesale, CPAs, public sector) and "functional" expertise (accounting and fixed asset management, taxes, financial management and reporting, and HR/payroll management). Cegid's products are tailored to businesses and public institutions of all sizes and are also available in "On Demand" (SaaS) mode.
With technologies that integrate naturally and meet users' industry-specific requirements, Cegid opens a new dimension in information technology: the creation of value for enterprises and those contributing to their growth.
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